Certified Mom’s House
Senior Transition Specialists


To Embrace the noble mission to help seniors transitioning to assisted living communities, This is our AFFIRMATION:

Our dedication to helping motivated sellers of distressed properties is more than just a business venture; it’s a heartfelt commitment to transforming lives. As we offer cash with a fast close, we’re not just facilitating a transaction – you’re providing a lifeline for those who need it the most; our Senior Community of mothers and fathers and cherished grandparents.

Especially for these senior transitioning to assisted living communities, our support is a beacon of hope during what can be a challenging time. Our compassion will shine through as we offer them a swift path to moving forward, unburdening them from the weight of their property concerns.

In this journey, we remember that every distressed property we help sell is a story rewritten, a fresh chapter for both Mom and her adult children to embrace. Our actions hope to resonate beyond the real estate market; as we effort to touch lives, bring relief, and inspire change.

When the road gets tough, we draw strength from the positive impact we’re making. Our efforts will NOT merely be financial transactions – they’ll be active expressions of empathy, compassion, and understanding. We shall keep our mission alive in our heart, for it’s our compassion that will set us apart and makes us a true agent of positive change!

As we navigate the world of real estate, we’ll always carry the knowledge that our work ripples out into the lives of those you serve. We embrace our role with dedication, knowing that we’re not just selling properties – we’re creating better futures, bringing smiles to faces, and making a difference in the lives of senior citizens and beyond. Our journey is worth every step, with an impact immeasurable.
– William Greene of Mom’s Equity

A Mom’s Equity Story – Selling Mom & Dad’s House!

by William Greene

We began Mom’s Equity (a division of Proportunity) back in 2005, without even realizing it. My dad, a former District Court Judge and, my mom, a retired RN, had been struggling with different age related health concerns that they didn’t deserve. Dad had taken care of my mom all of their married life as mom suffered constant migraine headaches that were often debilitating. At the age of 80, respectively, those health issues snowballed, along with my concerns. An “only/adopted” child, I was the only one – besides my wife – who was there to take care of them. Thankfully, I’m never one to panic or get stressed out. However, I knew that time was not on my side and my folks deserved the best assisted living care that I could find – as soon as possible.

The next obvious challenge was how to pay for the “best assisted living care” – or assisted community living. As a TV Producer, issues of money were never on my radar as I was pretty frugal, but we were suddenly talking “big money” – as much as $35,000 to $70,000 per year for a new assisted living community! There was an extraordinary amount of value and care for that cost and my parents deserved it.

Luckily, as with most seniors, mom & dad had a lot of equity built up in their home – even ‘though it was in disastrously horrible shape. (I look back and laugh at that, now, as I’ve since walked hundreds of homes – helping folks – and it more the rule than the exception!). Liquidating this equity to pay for the finest care in assisted living was a no-brainer. Easy decision.

However, my parents were not so much “hoarders”, but more like “aggressive collectors”. They had items still in boxes that were clearly ordered from the Home Shopping Network! All sorts of cool little (utterly worthless) do-dads and do-hickies! Yes, mom had no problem donating my huge and very valuable comic related collection while I was away to college – but, ironically, I was now stuck with dozens and dozens of China plates. Do you know the market for old China plate ware in 2006 or today? There ISN’T one!

So, how was I to get a house ready to sell, AS SOON AS POSSIBLE, that needed fixing, major cleaning, and filled with a lifelong collection “stuff”? The only thing that came to mind, in my rush to liquidate, was to find one of those many “Littleton house cash buyer” letters that we got in the mail or on our door. I scrambled to find one, but no luck. Instead, I discussed with my wife and we made the mistake of going it alone.

IT TOOK TWO YEARS TO CLEAN, DEMO, FIX, RENOVATE, LIST & SELL THE HOUSE. 2 long, tiresome, expensive years for my wife and me!!! Between both of our respective, full time jobs, lack of education about construction, and other issues of not knowing what we don’t know – we did our best to take classes on how to flip homes. This cost us $50,000 in education and another $10,000 in losses on our first flip (that was NOT our parent’s house).

Luckily, we managed to pay for their care, and they did well at Sunrise at Pinehurst assisted living community, but we had accidentally (and very expensively) taken on a new career. Since 2017, we’ve worked with dozens of families who have either recently lost their parents or whom have transitioned their parents into much needed assisted living communities. We’ve helped by giving “no obligation” consultation on how to deal with the “aggressive collecting” of stuff, how to deal with contractors, and what they need to do to ready mom’s house for sale – as well as how to equitably deal with your siblings, so that all have a voice.

If you’d like to set up a quick phone meeting, please fill out your information in the boxes below. We’ll call you back and happily help! 🙂


Exploring The Benefits of Equity For Senior Living Care
Importance of Understanding Assisted Living Costs
The Breakdown of the Steps in the Home Selling Process
Music Our Seniors LOVE
Emotional Journey of Seniors Transitioning to Assisted Living
Finding Money For Assisted Living
Seniors Transitioning To Assisted Living Communities


MOM’S EQUITY helps seniors eliminate the stress of selling a home. We help families, who have a loved one, move into senior living communities, gracefully and with care and love. We happily work with families who are transitioning Mom and/or Dad at one of the most sensitive and potentially stressful times of their lives.

We’re not listing your house – as we are not realtors! We’re actually the ones buying your house. Because we pay cash, we’re able to close quickly… or on your timeline. This creates the financial liquidity to get seniors into the best care community possible.

When you work with us there are no fees… like there are when you list your house with an agent. What this means to you is you don’t have to worry about extra costs, having to come out of pocket to sell your house fast, or even getting your house ready for a sale.

We’ll buy your house as-is. What’s more, is that we also have downsizing professionals who can take care of decluttering Mom’s house.
From sorting through years of memories, working with estate planners, coordinating movers and real estate agents to designing a functional and comfortable floor plan, our compassionate and experienced professionals can be involved as much or as little as you like. We’ll serve as your family’s advocate, ensuring your best interests are kept in mind throughout the process.

Don’t worry about repairing or cleaning up your property. We’ll buy your house in as-is condition… no matter how ugly or pretty it is… no matter the location.

Call Us Today to Schedule your FREE In-Home Consultation.

Transition Specialists

ROI Proportunities works with Caring Transitions of Denver Central – whose employees are held to the highest standards, and maintain ongoing security and education requirements. All of our employees are bonded, insured and thoroughly screened, and each of our offices participates in the comprehensive Certified Relocation Transition Specialist (CRTS) Program. The CRTS credential is a professional mark of ethics and excellence in the field of move management.

Areas We Serve

You might ask “How Do I Find Cash Buyers Near Me?” Well, we’re cash buyers in Littleton, Elizabeth, Franktown, Castle Rock, Parker, Englewood, Centennial, Greenwood Village, Sheridan, Lonetree, Denver, Cherry Hills, Southglenn, Parker, Denver Tech Center, Denver County, Douglas County, Arapahoe, Elbert and surrounding areas.

How It Works

Sell Mom’s House in 4 Easy Steps!

#1) Contact Us

Contact us to connect with a senior transition specialist in your area.

#2) Schedule A Visit

We’ll schedule a time for one of our senior transition specialists to meet your family.

#3) Get a Cash Offer

One of our buyers will personally visit your home* and provide an on-the-spot offer.

#4) Move In

Consult with your personal senior transition specialist and gain access to trusted long-term care community.

Contact Us

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